App for online marketplace Akusherstvo.ru
Акушерство.ру is one of the largest online stores for children’s goods in Russia. More than 800 brands, about 30,000 children’s products.
Our task was to create a mobile application for Android and iOS. Applications allow you to select products, place orders and monitor their implementation.
Analysing the store
The store has a large audience. Therefore, we begin by studying the current site and scenarios for buying children’s goods. We are talking with the customer. We learn what is important for customers, what they complain about, how they choose a product, how they pay, etc.
In addition to the speed and convenience of ordering, it is necessary to correctly organise the catalogue of goods. The client must quickly find a product group, brand or specific product.
UX
We formulate the main tasks for the online store, sketch out scenarios for interacting with applications..
Design
We look at the corporate style of the online store. We draw application screens, taking into account the requirements of Android / iOS and considerations of ease of purchase. We pay attention to the display of several modifications, colours and sizes of one product.
In the product card, we focus on beautiful large photographs and the convenience of studying information. The description, characteristics and reviews were presented as informative as possible.
The usual search and selection of filters by price, brand and type of goods helps to navigate in a large catalogue. Everything is done for an intuitive product search..
Methods of delivery and payment for goods depend on the region.
Formalisation of the goods is implemented taking into account the location of the buyer.
The items you like are sent to the Favourites section. You can watch it again and buy it later.
When workspace is limited, secondary pages can be placed on the Sidebar. Such as «About the online store», «Contact information» and others.
For transfer to the development department, the layout is prepared in a special way. Separately, each resource is prepared, all the states of the elements and the distance to the elements are shown.
We adapt works for tablets. More space means more responsibility. Let’s go for more space wisely. We use it for a brighter presentation of goods. We take into account that the tablet and phone can be used in different situations.
Show all screens and states.
Application development
We synchronise applications with the site: we get a catalogue of goods, photos, data about customers and orders. You can view your order history in the app
We paid attention to the speed of the application. It is important that the application returns the requested information as quickly as possible. To do this, for example, make a live search.
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