Is a corporate website a necessity in the information age or just a trendy feature that your business can easily do without?

It all depends on the quality and functions of the resource and, of course, on the point of view. Here we will try to talk about the essence of the corporate page and name five reasons why such a resource works for the benefit of the business.

What is it

A corporate website is, in fact, the official representation of a company on the Internet.

The main goals of the web resource are as follows:

• building a memorable brand,

• informing visitors about the company, activities, products,

• attraction of clients, partners, and even employees.

Why do you need a Corporate Website?

The range of goals for creating a corporate website is not limited to those mentioned. They depend only on what the owner wants to achieve by launching it. We want to focus on 5 of them. That is already quite enough to decide whether your company needs a site of this type.

Creating an image

The primary purpose of the project is to build the image, and then the brand. The first is formed on the basis of corporate identity, the image of employees, product quality and public relations. The second one helps to form clear associations and positive emotions with the promoted products, outperform competitors and achieve global (well, or regional) appreciation.

A site to increase awareness should be characterized by:

• corporate style;

• broadcasting the image and goals of the company;

• expertise.

An additional advantage of the project is the wow effect — it looks impressive. You can hardly confuse such a corporate resource with another company’s page. It speaks of a job well done.

Search for clients and partners

The task is to attract interested people to fruitful cooperation. Then it is necessary to focus on customer communication.

To achieve this goal, you will need the following items:

• contact information (address, opening hours, phone numbers, email, social networks);

• communication with a consultant in an online chat;

• technical support;

• feedback forms.

It is principal to understand that such a project, as a rule, is not aimed at sales, but helps the target audience to establish contact with you.

Presentation of the company

The corporate website is a field for unlimited content about the company and its activities. Some visitors search your website to know your brand better. Give them that opportunity.

To share the latest news with customers or inform them about upcoming events, use the following blocks and elements of the site:

• the purpose of the company’s creation;

• advantages and achievements;

• the process of manufacturing goods;

• data about your employees and partners;

• reviews;

• certificates and documentation;

• ongoing activities;

• company news;

• blog.

Sale of goods and services

Yes, we wrote that, as a rule, a corporate website is not designed for sales. But do not forget that this is a fairly flexible form of representing a business on the network. The final version of the project is 100% dependent on the needs and ideas of the owner or responsible person of the company. And if it is in the interests of the company to present a product on the site and there is a will to sell it directly to the consumer, then it is better to allow the visitor to order it just from the page.

Such a project can serve as an inexpensive advertising channel. News about discounts and promotions motivates customers to visit your corporate website and make purchases.

Alternatively, you can focus on wholesale sales. The web resource is adapted to the B2B segment to attract potential partners and conveniently interact with them.

Search for colleagues

The last on our list, but the no less popular goal of the resource is to attract potential specialists. To do this, it is enough to create an appropriate section with current vacancies and requirements for future employees.

And you can approach this creatively to increase the likelihood of a response. The Careers page features a map of open positions around the World, a Glassdoor ranking of the company, and interviews with the best employees.

Does your business need a corporate website?

2020 has set business priorities in a new way. Now it is almost impossible to compete even offline. And if you are planning to build a strong and successful company, you cannot do without a corporate website.

With the help of this tool, a recognizable brand is created, partners are attracted, and customers’ trust is earned.

However, it is worth remembering that creating such an important and voluminous project requires the work of highly qualified specialists. Do not waste time on amateurs — entrust the development of a functional corporate website to the Red Chameleon web agency.